{"id":1672,"date":"2020-03-24T15:50:48","date_gmt":"2020-03-24T14:50:48","guid":{"rendered":"https:\/\/akrasat-staging.login-software.net\/trends\/clever-concepts\/"},"modified":"2023-02-09T11:48:36","modified_gmt":"2023-02-09T10:48:36","slug":"clever-concepts","status":"publish","type":"page","link":"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/","title":{"rendered":"Clever Concepts"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div class=\"slider-wrapper relative\" id=\"slider-1354647196\" style=\"background-color:rgb(255,255,255);\">\n    <div class=\"slider slider-type-fade slider-nav-dots-simple slider-nav-simple slider-nav-normal slider-nav-light slider-style-normal\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 3000,\n            \"pauseAutoPlayOnHover\" : false,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": false,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\n\n  <div class=\"banner has-hover\" id=\"banner-1774635409\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1140630007\" class=\"text-box banner-layer hidden x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\">Change this to anything<\/h3>\n<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.<\/p>\n<a class=\"button white is-outline\"  >\n    <span>Click me<\/span>\n  <\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1140630007 {\n  width: 60%;\n}\n#text-box-1140630007 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1774635409 {\n  padding-top: 50%;\n  background-color: rgb(255,255,255);\n}\n#banner-1774635409 .bg.bg-loaded {\n  background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2022\/10\/Plant-water-Banner-scaled.jpg);\n}\n#banner-1774635409 .bg {\n  background-position: 92% 20%;\n}\n@media (min-width:850px) {\n  #banner-1774635409 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n     <\/div>\n\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;zitat-section&#8221;][vc_column][vc_column_text el_class=&#8221;text-center&#8221;]\n<p style=\"text-align: center;\">&#8220;The changes in society are also changing consumer demands. We capture this change so that you can be one step ahead with us.&#8221;<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;back-to-overview&#8221;][vc_column][vc_column_text el_class=&#8221;back-to-overview&#8221;]<a href=\"\/en\/trends\/\">back<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-title-divider&#8221;][vc_column][vc_column_text el_class=&#8221;text-center&#8221;]\n<h2><strong class=\"ci-light-blue\">CLEVER CONCEPTS<\/strong> \u2013 FOR YOUR BUSINESS OF TOMORROW<\/h2>\n<div class=\"is-divider divider clearfix\" style=\"max-width:medium;\"><\/div>\n<p>Our innovation team at AKRAS Market Analytics is even now opening up possibilities for the products of tomorrow. On the basis of megatrends, the future developments in the beverage industry can be predicted with the aid of in-depth market research and expertise. You will benefit from our rapid reaction and flexibility in custom developments.[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; el_id=&#8221;tiles-section&#8221; el_class=&#8221;ci-lightgrey-bg&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend1 flip-card&#8221; css=&#8221;.vc_custom_1602154931882{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/06\/Startseite_Button-kleiner-mittigerakr_as_seltzer.jpg?id=6787) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>HARD SELTZER<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Hard Seltzer<\/h3>\n<p style=\"text-align: center;\">Alcohol with less sugar, less calories and more water &#8211; millennials love that! Hard Seltzer Drinks are making a shift in the ready to drinks alcoholic beverage category. A trend that will have huge impact on the alocoholic beverage market in the next years.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/hard-seltzer\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend2 flip-card&#8221; css=&#8221;.vc_custom_1602154999994{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/08\/Block-News-Gamer-Drinkv4.jpg?id=7376) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>GAMER DRINK<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Gamer Drink<\/h3>\n<p style=\"text-align: center;\">With 2.5bn people indulging in videogaming, there is a growing demand for functional drinks particularly developed for Gamers. The right vitamins and sufficient amount of energy to keep them fueled during their gaming sessions!<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/gamer-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend3 flip-card&#8221; css=&#8221;.vc_custom_1602155983768{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/10\/Herbal-Drinks-Bild5.jpg?id=7535) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>HERBAL DRINKS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Herbal Drinks<\/h3>\n<p style=\"text-align: center;\">Herbal Drinks carry amazing health benefits and thus are getting more and more popular amongst health conscious consumers. There are many plants which are known for their antiviral and antibacterial properties. We at AKRAS developed various plant-based product concepts for beverages for times of Covid19 or also for the annual influenza epidemics.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/herbal-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend1 flip-card&#8221; el_id=&#8221;trend1&#8243; css=&#8221;.vc_custom_1589555813007{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/05\/Crafted-Beverages.jpg?id=2532) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>CRAFTED BEVERAGES<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Crafted Beverages<\/h3>\n<p style=\"text-align: center;\">When it comes to beverages, Generation Z likes things pure and traditional! Brewed refreshment beverages are characterized by partially fermented or simply brewed ingredients. Botanicals such as herbs, flowers or roots guarantee exciting new taste experiences.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/crafted-beverages\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend2 flip-card&#8221; el_id=&#8221;trend2&#8243; css=&#8221;.vc_custom_1589893753348{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/05\/Vegan-Coffee-NEU-1.jpg?id=5191) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>VEGAN COFFEE BASED DRINKS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Vegan Coffee Based Drinks<\/h3>\n<p style=\"text-align: center;\">Whether coconut, hemp or peas \u2013 Vegan alternatives to milk are in demand, and the possibilities are numerous! Vegetable flavour enhancers are also used in the popular (ice) coffee beverages and metamorphosize from mere substitute materials into compelling sales arguments.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/vegan-coffee-based-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend3 flip-card&#8221; el_id=&#8221;trend3&#8243; css=&#8221;.vc_custom_1589556814503{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/05\/Hemp-Drinks.jpg?id=2541) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>HEMP DRINKS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Hemp Drinks<\/h3>\n<p style=\"text-align: center;\">Lemonade, radlers, sparkling wines \u2013 tangy or flowery hemp now defines the flavour of very diverse beverages. Whether the desired flavour is obtained from flowers or seeds, from extracts or distillates ultimately comes down to legal regulations.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/hemp-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243; el_class=&#8221;text-center tile-trend4 flip-card&#8221; el_id=&#8221;trend4&#8243; css=&#8221;.vc_custom_1591609760499{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/06\/edited_Block-Fermented-Beverages.jpg?id=6705) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>FERMENTED BEVERAGES<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Fermented Beverages<\/h3>\n<p style=\"text-align: center;\">Rediscovering traditional, natural processing methods has become a trend; the need of consumers for beverages from fermented raw materials is on the rise. With exquisite flavour, pleasant bitterness and a healthy effect, ciders, kombuchas and the like speak for themselves.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/fermented-beverages\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243; el_class=&#8221;text-center tile-trend5 flip-card&#8221; el_id=&#8221;trend5&#8243; css=&#8221;.vc_custom_1589888096466{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/05\/malt-beverages-NEU-scaled.jpg?id=5046) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>MALT DRINKS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Malt Drinks<\/h3>\n<p style=\"text-align: center;\">A beverage that tastes like the most popular beer varieties, but which is totally alcohol-free? Grain varieties, pure water and diverse flavour formulations guarantee an authentic taste experience that is very much in demand, particularly on ethnic markets.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/malt-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243; el_class=&#8221;text-center tile-trend6 flip-card&#8221; el_id=&#8221;trend6&#8243; css=&#8221;.vc_custom_1591173732848{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/06\/petflasche_zitrone-splash.jpg?id=6415) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>PET FRUIT<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">PET Fruit<\/h3>\n<p style=\"text-align: center;\">Great looking and stable compounds and bases with low juice concentration and an unbelievable diversity of possible combinations of fruit juices \u2013 it\u2019s no wonder that the colourful low juice content beverages are so popular. Special and stable ingredients make them a veritable feast for the eyes, even in the transparent PET bottle.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/pet-fruit\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend1 flip-card&#8221; css=&#8221;.vc_custom_1591609772732{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/06\/edited_clean-label-2bearbeitet.jpg?id=6711) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>FRESHLY BREWED TEA<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Freshly Brewed Tea<\/h3>\n<p style=\"text-align: center;\">In addition to tap water and mineral water, health-conscious consumers prefer teas and infusions for quenching their thirst. The tea beverages preferred today offer full flavour, are unsweetened, and thus deliberately set themselves apart from standard ice teas.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/freshly-brewed-tea\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend2 flip-card&#8221; css=&#8221;.vc_custom_1589888122669{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/05\/Glucose-Drink-NEU.jpg?id=5037) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>GLUCOSE DRINKS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Glucose Drinks<\/h3>\n<p style=\"text-align: center;\">Special mixtures and sugar types give genuine power in the twinkling of an eye! Fruit sugar (or glucose) is currently experiencing a renaissance. As a natural ingredient, it not only gives conveys a full-bodied sweetness to sports drinks and functional beverages, but also supplies the target group with the energy that they desire.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/glucose-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend3 flip-card&#8221; css=&#8221;.vc_custom_1589888134664{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/05\/Protein-Drink-NEU.jpg?id=5052) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>PROTEIN DRINKS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Protein Drinks<\/h3>\n<p style=\"text-align: center;\">Amino acids that are not produced by the human body itself but are essential for its functioning can be supplied through food. What makes it easy for consumers are BCAA und EAA drinks in fascinating flavours and a spirit of the age image.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/protein-drinks\/\">Read more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend1 flip-card&#8221; css=&#8221;.vc_custom_1607964449476{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/12\/Vegan-Fruit-Gums-scaled.jpg?id=7576) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>VEGAN FRUIT GUMS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Vegan Fruit Gums<\/h3>\n<p style=\"text-align: center;\">The vegan trend is experiencing a global boom that drives new product innovations across every food category. Looking at the snack trends, vegan gummy candies are high on the list.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/vegan-fruit-gums\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend2 flip-card&#8221; css=&#8221;.vc_custom_1610548999653{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2021\/01\/Cider.jpg?id=7699) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>CIDER<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Cider<\/h3>\n<p style=\"text-align: center;\">The global cider market is growing faster than any other category in the alcoholic beverage market in the course of the last five years. Companies producing cider beverages experience new market opportunities by investing in innovative flavours, organic ingredients and healthier recipes with a low-alcohol and low-sugar content as well.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/cider\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend3 flip-card&#8221; css=&#8221;.vc_custom_1628236062356{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2021\/08\/Fruity-Chewy-Drops-Web1-scaled.jpg?id=8237) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>FRUITY CHEWY DROPS<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Fruity Chewy Drops<\/h3>\n<p style=\"text-align: center;\">Candies with chewy textures are very popular in the confectionery segment. Consumers want unusual colours, flavours and various effects, such as popping or cooling effects. AKRAS FLAVOURS has therefore developed gelatine-free (vegan!) Fruity Chewy Drops in various flavour combinations with an extraordinary sensory experience.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/fruity-chewy-drops\/\">Read more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend1 flip-card&#8221; css=&#8221;.vc_custom_1628236219726{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2021\/08\/Hard-Tea-Block.jpg?id=8250) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>HARD TEA<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Hard Tea<\/h3>\n<p style=\"text-align: center;\">What we know for sure, is that three things are on the rise in the beverage segment: naturalness, no-to-low sugar and Hard Seltzer. And with naturalness, in this case, we mean offering consumers natural energy from plant-based sources. It is not only the hard tea beverages that are gaining popularity but also the hard coffee beverages.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/hard-tea\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend2 flip-card&#8221; css=&#8221;.vc_custom_1666595150111{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2022\/10\/Saurer-Radler_edit_03.jpg?id=8856) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>H2O BEER<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">H2O Beer<\/h3>\n<p style=\"text-align: center;\">As far as the trends in the beverage category are concerned, one thing is clear: sugar reduction. Particularly, the younger generation is paying more attention to their health.<\/p>\n<p>H2O Beer is where beer meets water \u2013 the beverage contains 50% beer and 50% flavoured mineral water, optionally with functional ingredients and no or low sugar! Still beer \u2013 but a healthy option!<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/h2o-beer\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend3 flip-card&#8221; css=&#8221;.vc_custom_1666170051054{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2022\/10\/Plant-Water_Block.jpg?id=8783) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>PLANT WATER<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Plant water<\/h3>\n<p style=\"text-align: center;\">The plant water trend is an innovative new beverage concept based mineral water and a plant source with added flavours. Consumers are searching for a drink that is hydrating and tasty, but low in calories and sugar.<br \/>\nFurthermore, the plant water is high in electrolytes, various vitamins and minerals from a natural source (the plant itself). There is a wide variety of plant water to choose from, e,g. coconut, aloe vera,&#8230;<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\"https:\/\/www.akras.at\/en\/trends\/clever-concepts\/plant-water\/\">Read more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend1 flip-card&#8221; css=&#8221;.vc_custom_1667815415661{background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2022\/11\/Gut-Health-Banner_neu-scaled.jpg?id=8930) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;]\n<h3>HAPPY GUT<\/h3>\n[\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;]\n<h3 style=\"text-align: center;\">Happy Gut<\/h3>\n<p style=\"text-align: center;\">There is a current movement for better health, including getting more dietary fibre in your diet. A good gut health doesn\u2019t only get the digestion going, but also protects against various diseases. This drink offers a new helping hand in a hectic work schedule for a better diet.<\/p>\n<p><a class=\"read-more icon-arrow-right ci-light-blue\" href=\" https:\/\/www.akras.at\/en\/trends\/clever-concepts\/happy_gut\/\">Read more<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend2 flip-card&#8221; css=&#8221;.vc_custom_1666171169237{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;][\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;text-center tile-trend3 flip-card&#8221; css=&#8221;.vc_custom_1666171159692{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_column_text el_class=&#8221;flip-card-front&#8221;][\/vc_column_text][vc_column_text el_class=&#8221;flip-card-back&#8221;][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row el_id=&#8221;section-logos&#8221;][vc_column]<style>\r\n.logo-show {display: flex;justify-content: space-between; align-items: center;<br \/>}<br \/>.logo-col img {max-height: 64px;<br \/>}<\/p>\r\n<\/style>\r\n<div class=\"logo-show\">\r\n<div class=\"logo-col\"><!-- 1 --><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2020\/03\/ISO_14001_farbe_single-150x150.jpg\" alt=\"\" width=\"75\" height=\"75\" \/><\/div>\r\n<div class=\"logo-col\"><!-- 2 --><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2020\/03\/ISO_22000_single.jpg\" alt=\"\" width=\"72\" height=\"72\" \/><\/div>\r\n<!-- 3\r\n<div class=\"logo-col\"><img decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2020\/03\/emas.jpg\" alt=\"\"\/><\/div>\r\n-->\r\n<div class=\"logo-col\"><!-- 4 --><img decoding=\"async\" class=\"\" style=\"max-width: 80px;\" src=\"\/wp-content\/uploads\/2020\/03\/IFS-Food.jpg\" alt=\"\" \/><\/div>\r\n<div class=\"logo-col\"><!-- 5 --><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2023\/05\/Bio_logo_audit_2023.jpg\" alt=\"\" width=\"79\" height=\"78\" \/><\/div>\r\n<div class=\"logo-col\"><!-- 6 --><img decoding=\"async\" class=\"\" style=\"max-width: 120px;\" src=\"\/wp-content\/uploads\/2020\/03\/FAMIQS.jpg\" alt=\"\" \/><\/div>\r\n<div class=\"logo-col\"><!-- 7 --><img decoding=\"async\" class=\"\" style=\"max-width: 100px;\" src=\"\/wp-content\/uploads\/2020\/03\/Halal.jpg\" alt=\"\" \/><\/div>\r\n<div class=\"logo-col\"><!-- 8 --><\/div>\r\n<div class=\"logo-col\"><!-- 8 --><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2020\/03\/Kosher_OK-gold-CMYK-600dpi.jpg\" alt=\"\" width=\"77\" height=\"77\" \/><\/div>\r\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_id=&#8221;kontakt-section&#8221;][vc_column]<div class=\"row\"  id=\"row-1761311788\">\r\n\r\n\n\t<div id=\"col-1605857346\" class=\"col footer-kontakt-header small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\r\n\r\n<h2>CONTACT<\/h2>\r\n\r\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\r\n\n\t<div id=\"col-759736999\" class=\"col kontakt-box medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\r\n\r\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center is-large\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 100px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.akras.at\/wp-content\/uploads\/2020\/03\/icon-hands.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t<h5 class=\"uppercase\">Customer Service<\/h5>\t\t\t<h6>Product Requests<\/h6>\t\t\t\r\n\r\n<a href=\"mailto:office@akras.at\" target=\"_self\" class=\"button primary is-link is-larger lowercase footer-kontakt-link\"  >\n  <i class=\"icon-angle-right\" ><\/i>  <span>Contact Us!<\/span>\n  <\/a>\n\r\n\r\n\r\n\t\t<\/div>\n\t<\/div>\n\t\n\t\r\n\r\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\r\n\n\t<div id=\"col-1880847020\" class=\"col kontakt-box medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\r\n\r\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center is-large\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 100px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.akras.at\/wp-content\/uploads\/2020\/03\/icon-help.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t<h5 class=\"uppercase\">Service Team<\/h5>\t\t\t<h6>Other Requests<\/h6>\t\t\t\r\n\r\n<a href=\"mailto:office@akras.at\" target=\"_self\" class=\"button primary is-link is-larger lowercase footer-kontakt-link\"  >\n  <i class=\"icon-angle-right\" ><\/i>  <span>Contact Us!<\/span>\n  <\/a>\n\r\n\r\n\r\n\t\t<\/div>\n\t<\/div>\n\t\n\t\r\n\r\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\r\n\n\t<div id=\"col-1890124737\" class=\"col kontakt-box medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\r\n\r\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center is-large\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 100px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.akras.at\/wp-content\/uploads\/2020\/03\/icon-profile.svg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t<h5 class=\"uppercase\">Press &amp; Media<\/h5>\t\t\t<h6>Press Requests<\/h6>\t\t\t\r\n\r\n<a href=\"mailto:office@akras.at\" target=\"_self\" class=\"button primary is-link is-larger lowercase footer-kontakt-link\"  >\n  <i class=\"icon-angle-right\" ><\/i>  <span>Contact Us!<\/span>\n  <\/a>\n\r\n\r\n\r\n\t\t<\/div>\n\t<\/div>\n\t\n\t\r\n\r\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\r\n\r\n<\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_id=&#8221;zitat-section&#8221;][vc_column][vc_column_text el_class=&#8221;text-center&#8221;] &#8220;The changes in society are also changing consumer demands. We capture this change so that you can be one step ahead with us.&#8221; [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;back-to-overview&#8221;][vc_column][vc_column_text el_class=&#8221;back-to-overview&#8221;]back[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;section-title-divider&#8221;][vc_column][vc_column_text el_class=&#8221;text-center&#8221;] CLEVER CONCEPTS \u2013 FOR YOUR BUSINESS OF TOMORROW Our innovation team at AKRAS Market Analytics is even now opening up possibilities [&#8230;]\n","protected":false},"author":5,"featured_media":0,"parent":810,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1672","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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