{"id":7355,"date":"2020-08-18T17:12:28","date_gmt":"2020-08-18T15:12:28","guid":{"rendered":"https:\/\/www.akras.at\/?p=7355"},"modified":"2020-10-05T16:11:09","modified_gmt":"2020-10-05T14:11:09","slug":"akras-presents-the-new-concept-of-gamer-drinks","status":"publish","type":"post","link":"https:\/\/www.akras.at\/en\/2020\/08\/18\/akras-presents-the-new-concept-of-gamer-drinks\/","title":{"rendered":"AKRAS presents the new concept of &#8220;Gamer Drinks&#8221;"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]<div class=\"slider-wrapper relative\" id=\"slider-1331799842\" style=\"background-color:rgb(255,255,255);\">\n    <div class=\"slider slider-type-fade slider-nav-dots-simple slider-nav-simple slider-nav-normal slider-nav-light slider-style-normal\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 3000,\n            \"pauseAutoPlayOnHover\" : false,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": false,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \r\n\r\n\n  <div class=\"banner has-hover\" id=\"banner-92055633\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \r\n\r\n   <div id=\"text-box-42672271\" class=\"text-box banner-layer hidden x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \r\n\r\n<h3 class=\"uppercase\">Change this to anything<\/h3>\r\n<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.<\/p>\r\n<a class=\"button white is-outline\"  >\n    <span>Click me<\/span>\n  <\/a>\n\r\n\r\n\r\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-42672271 {\n  width: 60%;\n}\n#text-box-42672271 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \r\n\r\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-92055633 {\n  padding-top: 500px;\n  background-color: rgb(255,255,255);\n}\n#banner-92055633 .bg.bg-loaded {\n  background-image: url(https:\/\/www.akras.at\/wp-content\/uploads\/2020\/04\/06_trends_megatrends.jpg);\n}\n#banner-92055633 .bg {\n  background-position: 50% 40%;\n}\n<\/style>\n  <\/div>\n\n\r\n\r\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n     <\/div>\n\n\r\n<div class=\"row section-title-divider\"  id=\"row-550294748\">\r\n\r\n\n\t<div id=\"col-1236940383\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\r\n\r\n<h2><span class=\"ci-green\">NEWS<\/span> \u2013 ABOUT THE COMPANY AND OUR PRODUCTS<\/h2>\r\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:400px;height:2px;\"><\/div><\/div>\r\n\r\n<a href=\"\/en\/news\/presse-medien\/\" target=\"_self\" class=\"button primary is-link lowercase back-to-overview\"  >\n    <span>back<\/span>\n  <\/a>\n\r\n\r\n\r\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\r\n\r\n<\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; el_class=&#8221;singlepost-intro-row&#8221;][vc_column offset=&#8221;vc_col-lg-offset-6 vc_col-lg-6&#8243;][vc_raw_html el_class=&#8221;post-date&#8221;]JTVCcG9zdF9kYXRlJTVE[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7376&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html el_class=&#8221;post-title&#8221;]JTNDaDElM0UlNUJwb3N0X3RpdGxlJTVEJTNDJTJGaDElM0U=[\/vc_raw_html][vc_column_text el_class=&#8221;post-excerpt&#8221;]<strong>A new era for functional drinks in the emerging segment of gaming &amp; e-sports. <\/strong><\/p>\n<p>The growth of e-sports or video game culture in general also opened new doors for the beverage industry. Gamers need high focus, fast reactions and long periods of concentration with the relevant health and brain food or vitamins. With 2.5bn people indulging in videogaming, there is a growing demand for functional drinks particularly developed for Gamers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;post-main-text&#8221;]AKRAS developed a Gamer Drink with the right vitamins, for example with provitamin A that contributes to the maintenance of normal vision, which is especially important for Gamers, vitamin D and optionally a high amount of caffeine to give people a good boost.<\/p>\n<p>\u201cGamers and e-sports professionals build a whole international community that share the same interests. We as food &amp; beverage developers and producers need to provide them with what they want. It is not only about hopping onto a trend, it is about fulfilling a need in the market that has been there for a long time now and we see it to increase even more in the future,\u201c states Dr. Martin Krasny, CEO of AKRAS Flavours.<\/p>\n<p>As of yet there are already boosters in the market as powder forms but only a few RTD beverages in this segment. This is where AKRAS saw an opportunity to develop appealing RTD beverages for Gamers.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p><strong>A new era for functional drinks in the emerging segment of gaming &#038; e-sports.<\/strong><\/p>\n<p>The growth of e-sports or video game culture in general also opened new doors for the beverage industry. Gamers need high focus, fast reactions and long periods of concentration with the relevant health and brain food or vitamins.<\/p>\n","protected":false},"author":1,"featured_media":7376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[35],"class_list":["post-7355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2020-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AKRAS presents the new concept of &quot;Gamer Drinks&quot; - AKRAS<\/title>\n<meta name=\"description\" content=\"Gamer Drinks by AKRAS - The new booster for the gaming &amp; e-sports segement. 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