The global cider market is growing faster than any other category in the alcoholic beverage market in the course of the last five years. Ciders benefit from the craft trend and it also scores points for a natural product, considering the growing consumer demand for naturalness.

Looking at varieties, apple cider is the classic choice, which accounts about 78% of the global cider sales. However, cider beverages with other fruit flavours have grown more than 12% from 2015-2020, providing to be a driving force.

Companies producing cider beverages experience new market opportunities by investing in innovative flavours, organic ingredients and healthier recipes with a low-alcohol and low-sugar content as well. The fruit flavoured segment is projected as one of the most lucractive segment. Whether you go for the classic apple cider or a fancy fruit cider – AKRAS Flavours is your reliable partner.