“The changes in society are also changing consumer demands. We capture this change so that you can be one step ahead with us.”
Alcohol with little sugar, low in calories and a lot of water – millennials love that! Hard Seltzer drinks are driving the total ready-to-drink category, making it the fastest-growing beverage alcohol category. A trend, that will have a huge impact on the alcoholic beverage market in the upcoming years.
Why Hard Seltzer is having such a boom? Many people like to consume alcohol, but do not like do drink beer. Many like beer but are looking for an option with less calories. And even cocktail-lovers are liking the Hard Seltzer drinks. An alcoholic beverage, that is refreshing and full of taste! As a plus, it comes in a trendy packaging, that makes it even more appealing for the younger generation. Tasty and trendy!
The bubbly, ready-to-drink beverage is not just a passing fad. Whether with vodka, rum, tequila or other liquors – Hard Seltzer fans are rapidly increasing.
With a comprehensive market-knowledge, we at AKRAS develop fascinating product concepts for your drink. Contact us to get more information about the new trend of Hard Seltzer and be one step ahead of the game with us!