“The changes in society are also changing consumer demands. We capture this change so that you can be one step ahead with us.”
CLEVER CONCEPTS – FOR YOUR BUSINESS OF TOMORROW
Our innovation team at AKRAS Market Analytics is even now opening up possibilities for the products of tomorrow. On the basis of megatrends, the future developments in the beverage industry can be predicted with the aid of in-depth market research and expertise. You will benefit from our rapid reaction and flexibility in custom developments.
When it comes to beverages, Generation Z likes things pure and traditional! Brewed refreshment beverages are characterized by partially fermented or simply brewed ingredients. Botanicals such as herbs, flowers or roots guarantee exciting new taste experiences.
VEGAN COFFEE BASED DRINKS
Vegan Coffee Based Drinks
Whether coconut, hemp or peas – Vegan alternatives to milk are in demand, and the possibilities are numerous! Vegetable flavour enhancers are also used in the popular (ice) coffee beverages and metamorphosize from mere substitute materials into compelling sales arguments.
Lemonade, radlers, sparkling wines – tangy or flowery hemp now defines the flavour of very diverse beverages. Whether the desired flavour is obtained from flowers or seeds, from extracts or distillates ultimately comes down to legal regulations.
Rediscovering traditional, natural processing methods has become a trend; the need of consumers for beverages from fermented raw materials is on the rise. With exquisite flavour, pleasant bitterness and a healthy effect, ciders, kombuchas and the like speak for themselves.
A beverage that tastes like the most popular beer varieties, but which is totally alcohol-free? Grain varieties, pure water and diverse flavour formulations guarantee an authentic taste experience that is very much in demand, particularly on ethnic markets.
Great looking and stable compounds and bases with low juice concentration and an unbelievable diversity of possible combinations of fruit juices – it’s no wonder that the colourful low juice content beverages are so popular. Special and stable ingredients make them a veritable feast for the eyes, even in the transparent PET bottle.
FRESHLY BREWED TEA
Freshly Brewed Tea
In addition to tap water and mineral water, health-conscious consumers prefer teas and infusions for quenching their thirst. The tea beverages preferred today offer full flavour, are unsweetened, and thus deliberately set themselves apart from standard ice teas.
Special mixtures and sugar types give genuine power in the twinkling of an eye! Fruit sugar (or glucose) is currently experiencing a renaissance. As a natural ingredient, it not only gives conveys a full-bodied sweetness to sports drinks and functional beverages, but also supplies the target group with the energy that they desire.
Amino acids that are not produced by the human body itself but are essential for its functioning can be supplied through food. What makes it easy for consumers are BCAA und EAA drinks in fascinating flavours and a spirit of the age image.
Alcohol with less sugar, less calories and more water – millennials love that! Hard Seltzer Drinks are making a shift in the ready to drinks alcoholic beverage category. A trend that will have huge impact on the alocoholic beverage market in the next years.
With 2.5bn people indulging in videogaming, there is a growing demand for functional drinks particularly developed for Gamers. The right vitamins and sufficient amount of energy to keep them fueled during their gaming sessions!
Herbal Drinks carry amazing health benefits and thus are getting more and more popular amongst health conscious consumers. There are many plants which are known for their antiviral and antibacterial properties. We at AKRAS developed various plant-based product concepts for beverages for times of Covid19 or also for the annual influenza epidemics.