AKRAS FLAVOURS presents new beverage trend HARD TEA
AKRAS FLAVOURS presents a new beverage concept Hard Tea. The Hard Tea beverage is inspired by the megastar of the alcoholic beverage segment – the Hard Seltzers. A Hard Tea is nothing else than tea-based water with any flavour of your choice with low alcohol content and no-to-low sugar. The Hard Tea products are seen mostly in the US and some newcomers in Canada and Europe. According to the IWSR Drinks Market Analysis, the volume of hard tea products grew by 25.9% in the US. If hard tea continues on this trajectory, the IWSR predicts that the category of Hard Tea will further grow by 46.4% in volume between 2021 and 2025.